It is all about core competence. For example, if your company provides a service installing windows, that is your core competence, your skill. if you need help with your accounts you would almost always use an accountant, creating a contract for your sales team… you would use a solicitor etc, etc. Graphic design, web design and marketing services are quite often further down the list of important services especially in the current financial climate, with many experts predicting a tough time ahead for the next twelve months.
Speculate to accumulate
There is a very good case at the moment for actually increasing your marketing spend or at the very least reviewing and investigating new ways to increase your ROI. Every pound you spend needs to accounted for and needs to generate sales. With the advent of cheap digital cameras, DTP and cheap web design software, almost anyone can put together a leaflet or website. Does it actually sell your business, does it compare favourably with your competitors marketing, is it cost effective.. almost always the answer is no.
To be blunt, let the professionals do it for you and free up your time to do what you do best… sell your products and services and look after your customers. After all you wouldn’t really consider rewiring the office yourself… would you?
Getting the right marketing mix
Many companies for instance, still do not have a website, or have one that has remained static and unchanged for a number of years. With the expotential increase in the use of the internet it is unwise to ignore this medium. Without a website a company can be viewed as out of date and technologically unsound and if your company can’t be found… who do people go to… your competitor!
A website isn’t the ‘magic bullet’ that will solve all of your marketing problems and often a website needs to be accompanied by other marketing material such as brochures, datasheets, flyers, and traditional advertising. Getting this mix right can prove to be expensive. This is where an audit of your existing marketing plans and collateral will pay dividends.
Three Marketeers, based in West Berkshire offer a free, informal marketing audit to ascertain how your existing marketing is working (or not), suggest ways to improve the impact and reach, and ultimately drive more customers to you.
Call 01488 680669
email: enquiries@three-marketeers.co.uk
For more information go to www.three-marketeers.co.uk
Filed under: Marketing | Leave a Comment
Tags: Advertising, Brochures, Corporate Identity, Graphic design, Leaflets, Logo Design, Mailers, Marketing, Web development, Website design
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