What is a press release?

30Sep08

 

What a Press Release Looks Like
Press releases generally fall in the 300-600 word range, and rarely exceed one print page if being distributed through fax or mail. The growing popularity of online press release distribution allows for greater flexibility in press release length, as well as the addenda that can be attached to press releases for distribution (such [...]

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Tags: Copywriting, media release, PR, Press Release

Effective website copy

08Sep08

How to Write Effective Web Copy
Writing effective web copy begins with an understanding of the goals of your web site. Are you trying to get your visitors to purchase something or have them sign up
for your newsletter? Remember you are trying to get someone
you can’t see and have never met take a step towards
building a [...]

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Tags: Copywriting, Website design