Archive for the 'Marketing' Category

Email marketing – tips and tricks

14Oct08

Email marketing includes much more than just sending email newsletters to website visitors. Email marketing is an important type of Internet marketing, and allows webmasters and online business owners to use inexpensive direct marketing and relationship marketing tactics quickly and efficiently.
Here are some uses for email marketing:
1. Email newsletters
2. Email offers and coupons to past customers or visitors
3. Email surveys for market [...]


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Why Most Advertising Does Not Work

30Sep08

10 Essential Strategies to Ensure that your Advertising is a Success

If your Advertising isn’t working – STOP IT!
Let’s start with the simple stuff. If you are running advertising that is not working, please stop it!
This applies to you whether you’re running ads in newspapers, magazines, or on radio, television, billboards, posters, taxis or buses.
I know [...]


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Email marketing

11Sep08

Email marketing has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost £25 for every pound spent on direct email marketing. While that statistic is definitely staggering, [...]


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Why should I use a marketing and design company?

10Sep08

It is all about core competence. For example, if your company provides a service installing windows, that is your core competence, your skill. if you need help with your accounts you would almost always use an accountant, creating a contract for your sales team… you would use a solicitor etc, etc. Graphic design, web design [...]


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